Textile sustainability is now the key to work with the top brands and mills. Better Cotton Initiative (BCI) is the leading cotton sustainability initiative adopted by the top brands of the world. Although the BCI initiative is not very old but it has already attracted the top textile brands. Therefore, the seminar was organized to familiarize the students and faculty members with Better Cotton Initiative and its latest trends. Director BCI discussed the introduction and role of BCI in the world, their upcoming events & potential of BCI in upgrading the business of textiles in Pakistan. He has also shared BCI goals and objectives to make the cotton more sustainable, better for environment and communities. He discussed about their partnership with different brands and organizations like WWF, Adidas, Levi’s, H&M, Puma, Nike, Burberry etc. Director BCI also visited the textile department labs and appreciated the latest mini spinning equipment at the department. Possibility of joint projects related to textile sustainability was also discussed.