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Dr. Naeem Akhtar
Assistant Professor

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Dr. Naeem Akhtar ( Assistant Professor )

Naeem Akhtar (PhD) is an Assistant Professor at IB&M, University of Engineering and Technology Lahore, Pakistan. He earned his doctorate degree from University of International Business and Economics Beijing, China ( His academic and research interest mainly concerns digital marketing, service marketing, hospitality management, online platforms, consumer behaviors, attitude ambivalence, consumer deception, interaction adaptation, and online hotel reviews. Presently, his works have been published in international refereed journal listed in (Journal of Citation Report) JCR.

Latest Qualification : Ph.D. in Business Management (Marketing)

Teaching Courses


Research Interest